New Yoplait® Light “Two Week Tune Up” Plan Gives Women Simple Tools to Help Lose Five Pounds in Two Weeks

14 Dec
Yoplait

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Yoplait Joins Forces with Lifestyle and Fashion Expert Jeannie Mai to Share Simple Tips on How to Look and Feel Your Best

MINNEAPOLIS, Minn. (December 14, 2010) – Preparing for life’s most important moments just got a little easier with help from Yoplait Light’s new Two Week Tune Up plan, a simple way to help consumers look and feel their best for any upcoming event. A recent study conducted at a leading University reveals that by following the Yoplait Light Two Week Tune Up plan – which includes replacing breakfast and lunch with a Yoplait Light yogurt, a grain and a fruit – women could lose five pounds in two weeks. Full details about the Two Week Tune Up plan can be found by visiting http://www.Yoplait.com.
Knowing that life’s big events such as weddings, reunions and vacations have a way of sneaking up, the Two Week Tune Up was designed to help individuals lose weight in a two week period. The plan includes three important components; replacing your breakfast and lunch with a Yoplait Light, a grain and a fruit; eating a diet rich in lean protein and non‐fat dairy including a sensible dinner, beverages and snacks; and walking 30‐40 minutes daily.
By visiting www.Yoplait.com, consumers can find the full plan details as well as robust online tools to help them lose weight and gain confidence over two weeks. The new online tools include a two‐week meal planner, nutritious recipes and meal ideas, a daily food and exercise tracker and tips for incorporating exercise into your daily routine. On the site consumers can also choose the type of event they want to get ready for and get help for specific events such as a reunion, big date, wedding, vacation or for feeling good every day.
“We are thrilled to launch Yoplait Light’s Two Week Tune Up to give women an easy, tasty plan to help them look and feel their best,” said Kim Francis, associate marketing manager for Yoplait Light. “By providing women with online tools and a wide variety of delicious Yoplait Light flavors to choose from, we hope to help women tune up and get ready for that big event.”
To further help women go from feeling “drab to fab” for big or small events, Yoplait Light has partnered with lifestyle and fashion expert Jeannie Mai, host of the Style Network’s “How Do I Look?.” In addition to serving as the spokesperson for the campaign, the style guru will offer her own lifestyle “Tune Up Tips,” such as simple ways to flatter your figure and maximize your wardrobe in order to dress to impress for any occasion.
“Looking good is all about feeling good, and simple changes to a woman’s routine and wardrobe can add up to a big boost of self confidence,” said Jeannie Mai, celebrity stylist, TV host and Yoplait Light spokesperson. “I’m working with Yoplait Light to help launch their new Two Week Tune Up plan, a new way women could lose five pounds in two weeks to help them feel more confident.”
Yoplait is supporting the brand’s launch of the Two Week Tune Up plan with a unique integrated marketing campaign, including a new TV spot titled “Two More Weeks.” The spot, which airs in late December, brings to life a common scenario – events in life that have a tendency to pop up at the last minute, leaving people unprepared to look their best. In one scene, a woman is faced with the realization that her class reunion, planned months ago, is just a couple weeks away. While the pounds she intended to shed hadn’t gone anywhere, she’s able to get ready for her event by following Yoplait Light’s Two Week Tune Up. The launch will also be supported by retail partner programs as well as robust traditional and social media efforts.
Yoplait Light yogurt comes in more than 30 flavors with about 100 calories each, including the newest flavors Yoplait Light Black Forest Cake yogurt and Yoplait Light Triple Berry Torte yogurt. Each serving of Yoplait Light yogurt cups contains 20 percent of the Daily Value of calcium and vitamin D and zero grams of fat. Yoplait Light is available nationwide for a suggested retail price of $0.79 per six ounce cup.
All Yoplait products are made with milk from cows not treated with rBST. For more information on Yoplait Light’s Two Week Tune Up, visit www.yoplait.com and www.facebook.com/yoplait.

About General Mills
One of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen‐Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.
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