9 Nov

  1. Visit the I ♥ BKFST Facebook Page www.facebook.com/IHEARTBKFST
  2. “Like” the IHEARTBKFST Facebook Page
  3. Pledge to Eat Breakfast
For every pledge made through December 22, 2010, General Mills will donate $0.25 (up to $10,000 and a minimum donation of $5,000) to Grace House, a foster home for girls in need located in Birmingham, AL. The money will be used to help Grace House purchase groceries for the girls’ breakfast.

Did you know that when African American girls eat breakfast great things can happen? Researchers followed African American girls and their peers for 10 years! They learned that eating breakfast is an important start to your day. According to the research, girls who ate breakfast were more likely to have healthier weights and had lower total cholesterol.

Plus, breakfast gives you energy to start the day!

You can pledge to eat breakfast, and make good-for-you choices like milk, fruit, yogurt and cereal.


Did you know that among African-American girls – ages 14 to 17 years old…

  • 38% skip breakfast on any given day;
  • 89% of the cereal the girls consume is eaten with milk;
  • 61% of all the milk consumed in their diets comes from that eaten with cereal (Ref 1);
  • In addition, a recent report indicates 24 percent of African American girls ages 12 to 17 are overweight, compared to about 15 percent of white girls (Ref 2).


Did you know that overall according to a 1998 study, kids who ate breakfast – compared to children who skipped the morning meal …

  • Performed better at school;
  • Recorded higher test scores;
  • Reduced absenteeism and tardiness (Ref 3);

1. NHANES 2007-08
2. Federal Interagency forum on Child and Family Statistics. America’s Children:Key National Indicators of Well-Being, 2007. Table HEALTH5.
3. Murphy JM et al. The Relationship of School Breakfast to Psychosocial and Academic Functioning: Cross-sectional and Longitudinal Observations in an inner-city School Sample. Arch Pediatr Adolesc Med 1998;152:899-907


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